Get to know us! 👋 Hi there! We are Paperbox!

Paperbox is a market leader in delivering AI Agents for claims & policy admin, serving insurers and brokers.

Do you know the feeling of having to wait forever for your insurer to answer your email? That is what we are solving!

Insurance historically is a manual labor-intensive, admin-heavy industry. A lot of manual labour goes into reading incoming requests, processing emails and attachments from central mailboxes, forwarding to colleagues, scheduling and prioritizing tasks and archiving information into insurance back-office systems.

Our AI Agent Clara reduces friction and brings structure to the biggest bottleneck of insurance operations: the Mailroom. 

We believe technology should improve the way people interact and work towards a future where nobody is just a number.

Role 👀 

As Content Lead at Paperbox, you will be the architect of our content marketing strategy and execution. You'll create compelling, industry-specific content that resonates with insurance professionals while building a scalable content engine from the ground up. Working closely with RevOps, Product, and Customer Success, you'll develop content that drives awareness, generates demand, and supports our growth across markets. This is a full-time role in Ghent with flexibility for remote work.

The right time and place 🧭 

The last years we have been bootstrapping and building the foundations of our GTM machine. With over 40 customers in insurance, we have nailed down our ICP and value proposition. We're currently focused on expanding internationally and scaling our content presence to establish thought leadership in the insurance industry. We're looking for someone to take our content strategy to the next level and build a team that can consistently deliver high-impact content that moves the needle!

This is what we value 🤸

We work hard to create a company culture where each individual can thrive in a healthy way and where we truly excel as a team. We keep the following values close to our heart:

• Stronger together,: We deeply care about our customers, users and employees and we believe you can best take care of others if you focus on taking care of yourself too.
• Distributed ownership,: Taking up responsibilities is encouraged. We share and create opportunities for each other to grow.
• Build to scale,: Everything we do needs to be scalable. This mindset helps us create the impact needed to drive us forward.
• Quality, then speed,: We work intentionally towards a bigger picture that requires us to think before we act. Building a foundation for future success is setting yourself up to win.,

Your responsibilities 📆

Content Strategy & Creation:

• Develop and execute comprehensive content marketing strategy aligned with business objectives and our Demand Generation approach
• Create high-impact content across multiple formats: blog posts, whitepapers, case studies, video content, infographics, and social media
• Research and understand the insurance industry inside-out to create authoritative, relevant content
• Build consistent content flow and an editorial calendar that supports sales and marketing goals
• Develop content that speaks directly to insurance professionals' pain points and challenges

Multi-format Content Production:

• Write compelling copy that converts prospects into customers
• Design visual content that enhances storytelling and brand consistency
• Film and edit video content for various platforms and use cases
• Create interactive content and presentations for sales enablement
• Manage end-to-end content production process from ideation to distribution

Cross-functional Collaboration:

• Work closely with our marketing team to align with the marketing strategy and goals
• Work closely with RevOps to align content with revenue goals and measure content impact
• Partner with Product team to create compelling product marketing content and release communications
• Collaborate with Customer Success to develop case studies, testimonials, and user-generated content
• Support sales team with enablement materials, battle cards, and prospect-facing content
• Coordinate with business development for partnership and co-marketing content

Content Distribution & Optimization:

• Develop and execute content distribution strategy across multiple channels
• Optimize content for SEO and lead generation
• Manage content performance analytics and continuously optimize based on data
• Build and maintain content library and knowledge base
• Establish content governance and brand consistency guidelines

Team Building & Leadership:

• Build and scale content team over time as business grows
• Establish content creation processes and workflows
• Mentor and develop content team members
• Collaborate with external freelancers and agencies when needed

You are a great fit if you have 👇

Content Marketing Expertise:

• B2B content marketing experience with proven track record of creating content that drives business results
• Strong portfolio demonstrating expertise across multiple content formats and channels
• Experience in complex B2B environments with longer sales cycles
• Understanding of content marketing funnels and lead nurturing strategies

Multi-skilled Creator:

• Excellent writing skills with ability to adapt tone and style for different audiences and formats
• Design capabilities using tools like Canva, Adobe Creative Suite, or similar
• Video production skills including filming, editing, and post-production
• Experience with content management systems, marketing automation tools, and analytics platforms
• Strong project management skills to handle multiple content streams simultaneously

Industry Knowledge & Research:

• Ability to quickly become a subject matter expert in new industries
• Strong research skills to gather insights and stay current with industry trends
• Experience creating thought leadership content that establishes authority
• Insurance or financial services industry knowledge (bonus points)
• Understanding of regulatory and compliance considerations in content creation

Collaboration & Growth Mindset:

• Experience working cross-functionally with sales, product, and customer success teams
• Data-driven approach to content creation and optimization
• Excellent communication skills in Dutch and English
• Self-starter mentality with ability to work independently and take ownership

Technical Skills:

• Proficiency with marketing tools (HubSpot, Google Analytics, SEO tools)
• Basic understanding of HTML/CSS for content optimization
• Experience with social media management and paid content promotion
• Knowledge of A/B testing and conversion optimization

🙌 Perks and benefits

At Paperbox we strongly believe in diversity and a healthy work environment. That's why we spend a lot of time on providing the perks and benefits that will help you thrive as a person.

We offer:

• A flexible office culture combining our amazing office space at Wintercircus with remote work flexibility
• Competitive salary with performance-based bonuses
• Budget for content creation tools, courses, and industry events
• All the creative tools and software you need
• Flexible vacation policy
• Transparent and digital healthcare insurance by Alan for you and your family
• Conference and networking budget to stay current with industry trends

If you're excited to build something from scratch and create content that truly makes an impact in the insurance industry, Paperbox is the perfect place to accelerate your career. We see this role as fundamental to establishing our thought leadership and driving our next phase of growth.

Ready to tell our story and build our content empire? Let's create something amazing together! 🚀